Biz Wisdom» marketing strategies

How Ezine Advertising Works?

chaWisdom — Mon, 13 Feb 2012 01:02:55 +0000

Once we say free ezine advertising, we are not talking about the free ezine ads that some publishers offer, this technique is FAR more powerful than that.

Best ways to get free traffic to your site is to write articles for ezines. Now before you shudder and click away, it isn’t that hard to write a good article. If you’ve got a bout of writers block, just search for info related to the subject you want to write about, then re-write it in YOUR OWN words and style, do not copy.

Your article needs to be around 500 – 700 words, with short paragraphs, 5 or 6 sentences. DON’T try and disguise an advert as an article and forget about putting in your affiliate links, publishers will delete it straight away, if you want to use this approach to promote an affiliate program, you should really get your own domain as it looks more professional.

Once you have put your masterpiece together, leave it a day, then come back to it and re-read it, you’ll be surprised what other nuggets of info pop out after a night’s sleep, and how many errors seem to jump out at you. When you’re sure your article is ready, run it through a spell checker and format it to 55 – 60 characters per line so the publishers can just cut-n-paste into their ezine.

Don’t forget to put your resource box at the bottom of the article! This is what’s going to get you a ton of free traffic to your site after all. Believe me folks, just one half decent article can get you a lot of free traffic, I remember one article I wrote was published in an ezine that had a circulation of 500,000, if I wanted to pay for advertising in this particular ezine it would have cost me over $400!

Not only does this technique save you money, it also gives you credibility, and a lot of ezines turn your articles into web pages that will remain there for years to come. Get published, get credibility, and get free traffic for years to come! I think that’s worth a little effort don’t you?

what literature racks can do for the business

chaWisdom — Fri, 03 Jun 2011 20:52:53 +0000

Every business owner knows the importance of letting customers or client knows the products/services they offer. But, using desk to display piles of magazines, catalogues and brochures is both unattractive and potentially revealing about the nature of your business. If attracting clients and highlighting the products/services are the main objective, siegel literature racks are a great investment.

Placing this racks in appropriate locations such as reception areas, office buildings, exhibitions, local libraries, will allow you to visibly display what you have to offer. It can help stack the business related and publicity related documents in a manner that visitors will immediately notice them. Interested people can pick the material they wish and sift through its pages.

Of course, better display of the literature can translate to better sales in the future. In addition, literature racks are an assent since they can be used over and over again. And, can be stored when it’s not needed.

Advertising through Articles Submission

chaWisdom — Tue, 17 May 2011 15:06:02 +0000

These articles that enclose at the end a short presentation of you or your business can be about various solutions to actual problems, about everyday life etc. There are many sites to which you can submit these articles to, or if you have a database of your customers’ emails, just drop them an email containing the article and a link to your personal site or professional site.

The articles can generally be copied from one article submission site to the other as long as the content belongs to you and you are not stealing someone else’s work. The only condition is that they must keep their original form, no altering, along with your presentation. This means actually more visibly and it is exactly what you need.

The more interesting the article is, the more people will read and remember it. Even if you don’t have experience with writing, there are some aspects that can make you try it:

Writing a technical article puts order in your ideas. You will have to coherent and state clear ideas and proper explanations.
It will make you improve the way you speak.
It will bring you visibility.
If it’s written well it will surely help someone.
You can prove your knowledge in your professional areas this way.

Publishing articles means they have to contains mostly useful information and just a little bit of advertising. If they don’t follow this rule, you might end up with an unpublishable article, which you can only put on your homepage.

There are other things you could do with articles if you are willing to spend some money. There are different publicity sites, ranked high in search engines that for a fee will publish your article on their site for a limited period of time. The fee is not high usually, and you get much more visibility this way. But if this choice is the one that appeals to you the most, you must make sure the article is really good, so good that it can compete with all the other articles on that site. The user can see them all at the same time and you must think of ways to make him choose to read yours. If you have tried and you are not confident you can do it on your own, you can always hire a professional.

thank you cards in action

chaWisdom — Sat, 05 Feb 2011 02:21:39 +0000

In the business world, sending gifts or receiving invitation to an event is most likely a common thing. Businessmen trying to please clients, suppliers, current customers and networking acquaintances is all that it takes to wrap something. The least you could do in return is to show some appreciation through sending thank you cards. The minimal time you invest in sending these cards can pay off big-time later down the road as you will make a good impression.

It is true that in our era it’s easier and a lot convenient to write an email or dialing someone on the phone rather than to write a letter. Plus, the cost of sending it seems to have gone up as well. But, an actual, physical thank you card will mean a lot more to the gift giver as compared to receiving a call or email. For the little time it takes to write thank you cards, you will definitely see big results in strengthening customer relationships, building a valuable network of contacts, and just making people feel good.

methods to promote business

simple checklist to test your ads

chaWisdom — Wed, 19 Jan 2011 12:52:01 +0000

This check list is based on the results of hundreds of advertising tests. It is based on millions of dollars spent in experiments designed to find out what kind of advertising sells and what kind doesn’t sell. The next time you prepare an ad or a commercial, put this check list alongside of it.

Does your ad attract the RIGHT AUDIENCE? Does your ad STOP the right people – the ones most likely to be interested in your product or service? Does your headline, photo or opening grab the attention of your most likely prospects?
Does your ad HOLD the audience? Does your ad maintain the attention it achieved? You may have stopped them, but does your ad make them STAY? Does your ad or commercial speak to his or her interests, needs, hopes or dreams?
Does your copy CREATE DESIRE? Do you promise benefits to the reader? Do you reveal what the customer WILL GET? Do you tell them what’s in it for them? Do you clearly explain the advantages of your product or service? Does your ad make them feel and want your service?
Do you prove it is a BARGAIN? Is your price lower than usual? Are you giving more service or adding more value than your competitors? Are you offering something no one else has?
Do you establish CONFIDENCE? You may have people interested in your ad. But now they’re wondering if what you claim is really true. Dissolve their fears with testimonials, a guarantee, or any other PROOF you have.
Do you make it EASY TO ACT? If you want your prospects to do something, have you TOLD THEM what to do? Have you given them the information they need so they can do it? Have you made responding to your ad or commercial simple and easy?
Do you give your prospects a reason to ACT AT ONCE? Your potential customers may be ready to buy – but they won’t unless you give them a GOOD REASON to act now. If your price is going up, say so. If supplies are limited, say so. If this is a limited time offer, say so. Have you given people a logical and believable reason to take you up on your offer right now, this minute?

Benefits of Online Article Marketing

chaWisdom — Mon, 17 Jan 2011 17:05:51 +0000

Article marketing is a smart, comprehensive way to broaden the online presence of your small business enterprise. By posting articles to ezines, directories and newsletters, you can reap benefits ranging from new clients and a solid reputation to increased website traffic and heightened visibility.

At the heart of most successful article marketing is a comprehensive strategy known as Search Engine Optimization, a process through which keyword rich documents are published online to help to improve website traffic. Online marketers using SEO techniques choose a keyword or phrase that people will likely search for when conducting research. They then create relevant, engaging articles throughout which the critical word or phrase is used. Once these documents are posted online, search engines add them to their immense cache of information which helps to strategically drive traffic to selected websites. In addition to keyword rich document publishing, though, a second critical component of an online marketing strategy must include the distribution of a given website’s URL. Publishing a website’s address at the end of SEO articles will allow interested readers to easily visit the site by clicking on the embedded link.

When executed with quality, a useful article that is correctly formatted and well written, can provide a free way to quickly strengthen your online presence. Seek out a few places to post your articles. There are many free article directories and e-zines that actively request informative articles on any number of given topics. These resources are important allies when developing successful article marketing strategies.

Online article marketing, however, does more than simply heighten your internet visibility. Unlike direct paid advertising, it actually presents an opportunity to educate and assist your customer base. By providing useful resources online, you can make a case that benefits your business while building a reputation as an authoritative and knowledgeable entity. Further, article marketing offers a longer lasting form of promoting your business than does standard advertising alone. Paid ads usually lose potency and relevance over time. But a well-written, useful article will acquire hits and encourage viral marketing for months at a time.

Additionally, article marketing is one of the few forms of promotion that have the potential to reach a large audience without considerable financial investment and it is unique because it empowers you to position a nuanced message prominently in the vast landscape of the web. You can reach customers who you would have no access to you otherwise and the cost is typically measured in time rather than dollars.

Article marketing offers significant numbers of benefits to retailers who choose to engage in the strategic method of search engine optimization. For many small business in particular, it is the best way to use the power of the internet to bring prospective clients to your door. Importantly, the most successful marketing campaigns understand that quality, content and keyword relevance are critical components of good marketing. Therefore, investing the time to ensure you develop great ideas, witty content and informative articles will help you reap the greatest benefit of article marketing in both the short and long term.

Creating your Sales Lead List

chaWisdom — Sat, 15 Jan 2011 14:24:57 +0000

Building your sales lead list is an important part of your business. By having your own list, you potentially have a ready market to sell your products to. Whether the product or service that you are offering is an old one or a new development, you will have the advantage of tendering it to the people on your list. It will also be much simpler to inform these people about any events concerning your company.

Obviously, lead management is a vital part of an online business. However, to build your list, you first need to capture some leads. There are several ways to accomplish this, and you simply have to choose the method that works best for you. Here are some suggestions:

Use an auto responder. Set up your auto responder to accept interested subscribers. Program your auto responder to send out messages on a regular basis, preferably messages that your subscribers will enjoy getting. Keep your readers interested, and provide them with information that they want and need.

Offer something for free. Everyone loves it getting something for free. If you have a hard time getting subscribers, try offering something for free. As with your messages, try to offer something with substance, a product or service that your readers will enjoy receiving. Be sure to remind your readers of the benefits that will accrue to them when they join your sales lead list and use your products.

Make joining as easy as possible. Not all your visitors will be computer-savvy, so be sure to make subscribing to your list as easy as possible. The design for your opt-in web page should be as simple and unobtrusive as possible. In fact, make it impossible for your visitors to miss it. Ideally, just put up a few text boxes, for your subscriber’s name and e-mail address, as well as a little information about your business.

Rent an e-mail list. Renting e-mail lists can be effective, but you will have to be a bit selective when you do this. Try to select only the best lists, the ones that you feel are most relevant to your field of business. The reason for this is that many e-mail lists up for rent can be quite expensive, and many others are simply ineffective.

Buy some lead packages. Buying lead packages can be helpful to your business. As with renting e-mail lists, however, you have to be selective. The hard part is choosing the packages that will work for you. A lot of companies claim that they sell fresh, targeted leads, but only a small minority actually conduct their business in this way. For the most part, these companies resell their leads over and over again, which dilutes their effectiveness. Lead packages can also be quite expensive, especially for smaller ventures.

Building your own sales lead list will take some time and a lot of effort, but it will be worth your while. By increasing the number of your online business opportunity leads, you will be increasing your sales, which, of course, will lead to more profits.

Maintaining your Profits in a Slow Economy

chaWisdom — Mon, 13 Dec 2010 08:22:49 +0000

Here are a few tips I have taken from one of the newsletters I send to subscribers of my free home business tips newsletter:

Sell more back end products to your existing customer base. You already created rapport, trust and proved your credibility to them.
Make it a practice to up sell to new and existing customers. After they decide to buy one product, offer them another product.
Cross promote your products and services with other businesses that aren’t competition. You will reach a wider audience at less cost.
Create joint venture deals with other businesses. You can expand your product line and target other profitable markets at a lower cost.
Start an affiliate program for your business. You will be able to spend less profit on risk advertising and spend more money on guaranteed sales.
Trade advertising with other businesses to save revenue. You could trade e-zine ads, banners ads, links, print ads, etc.
Outsource part of your workload. This can save on employee costs, equipment costs, taxation costs, expansion costs, etc.
Add low cost bonuses to your offer that have a high perceived value. It could be ebooks, member’s only sites, consulting, e-reports, etc.
Use viral marketing to promote your business on the internet. Give away free stuff with your ad copy include on it so others can give it away.
Follow up with all your prospects. You can use a free e-zine, a follow-up autoresponder, an update or reminder list, etc.

what is black friday?

chaWisdom — Mon, 13 Dec 2010 08:12:14 +0000

Black Friday generally refers to the day following Thanksgiving Day. It is traditionally the beginning of the Christmas shopping season. On this day, many retailers open very early, often at 4 a.m., or earlier, and offer promotional sales to kick off the shopping season. Most employers give their employees a day off, to enjoy huge shopping sale.

However, the Black Friday shopping madness is way too over. Most merchandise and products are back to their regular prices. For sure, many people failed to get great discounts on some items. But, this is not the case at buy.com as the store continues to offer up to 50 off and free shipping on gift ideas. It is the place to find a best buy on the season’s hottest deals in Electronics, Computers, Games, Toys, DVDs and Blu-Ray, Jewelry, Clothing and Shoes, Household Essentials, Sporting Goods and much more. So, anyone can still enjoy shopping for holiday presents while getting savings.

Great promotional merchandise for Christmas

chaWisdom — Fri, 03 Dec 2010 02:37:03 +0000

Christmas is really coming, 23 days to go and people will celebrate that day. But, this is also the perfect time to go out of the four corners of the office and join trade shows to boost clientele. This is the time where people have lots of money to purchase goods and Christmas presents.

Indeed, trade shows are usually a quick way to bring a substantial volume of clientele in a brief length of time. It delivers potential customers to the company. But, keep in mind that comes from trade shows don’t occur at a trade booth. It takes place in the subsequent days and weeks. This is the right time to feature free giveaways.

Promotional merchandise such as custom made tote bags, pens, and custom usb drives are a part of the majority of relationships with businesses and potential buyers. It acts as valuable reminders of your company’s presence during the client’s decision-making period. With our fast pace technology, usb drives are often used by almost all people every day to store important information. Although it may not be the line of your business offering, it is a product that encounters recurrent use that reminds the clients of your company name and contact data for weeks and months to come.