choosing the right niche
In business, it is actually more expensive and less profitable to sell a range of products to a wide audience. Unless of course if you want to build a mall. In addition, if the products or service is too similar to a competitor’s price will always be an issue. However, if the point of comparison [...]
major advertising mistakes
Are you getting the result you want with your advertising? If not, look at your current marketing to see if you’re making one of the major advertising mistakes:
Selling features instead of benefits – telling your customer that you’re services is fabulous and doesn’t actually tell them anything. Will your services save your customers money or [...]
