June 19, 2013

Understanding Plugboard and How to use It

Understanding Plugboard and How to use It

Basically, plugboard as they are termed is a small script that runs on a website that allows you free advertising of your own website or URL. There are several types of plugboards out there, and we will go over those individual types in a moment, but first let’s get the idea of how a plugboard [...]

key to finding the perfect promotional item

key to finding the perfect promotional item

Marketing is a never-ending job for every business organizations. Part of that job is finding unique items to use for giveaways, community outreach, or as small tokens of appreciation to a new client. The key to finding the perfect promotional item is to combine a memorable and quality gift. But, it should be cost effective [...]

Marketing Mistakes You Must Avoid

Marketing Mistakes You Must Avoid

Undercapitalization, inexperience, or poor management are usually blamed for all business disasters. Of course, there can be one or several more causes that result in a business going ‘belly up.’ However, from what I’ve seen, marketing mistakes are by far the primary reason businesses do not survive. This includes companies which consider themselves direct marketers [...]

Strategies for a Successful Business

Strategies for a Successful Business

Mostly as consumers we justify our purchases, at least in our own minds, as being something we need. As business owners, selling our products or services, we have been lulled into believing that customers are buying from us because they need what we have to offer. We are trying to meet the needs of our [...]

simple checklist to test your ads

simple checklist to test your ads

This check list is based on the results of hundreds of advertising tests. It is based on millions of dollars spent in experiments designed to find out what kind of advertising sells and what kind doesn’t sell. The next time you prepare an ad or a commercial, put this check list alongside of it. Does [...]