• Have a business card and business stationery. This will tell prospective customers you are a professional who takes your business seriously.
• Send business card to as many people as possible. Call your friends and relatives and tell them you have started a business. Visit them and leave a small stack of business cards to hand out to their friends.
• Befriend your suppliers and vendors and give them your business card. Ask if they can use your products or service, or if they know anyone who can.
• Attend meetings of professional groups, computer user groups and groups such as the Chamber of Commerce, Rotary Club, or civic associations. Have business cards in a pocket where they are easily reachable and hand them over during introduction.
• Contact nonprofit organizations, schools and colleges, and even other businesses who have customers who may need your services. Ask for some work or leads.
• Do networking with others who are doing the same type of work you are. Let them know you are available to handle their work overloads.
• Send out sales letters to everyone you think might be able to use what you sell. Be sure to describe your business in terms of how it can help the prospect. Learn to drop a business card in every letter you send out.
• Give samples of your product or your work into as many hands as possible.
• Offer a free, no obligation consultation to people you think could use your services. During such consultations offer some practical suggestions or ideas — and before you leave ask for an “order” to implement the ideas.
• Learn to ask referrals.
• Have sales letters, flyers and other pertinent information printed and ready to go.
• Run a contest. Make the prize something desirable and related to your business. It could be a free gift basket of your products, for instance, or free services.
• Look out for free advertising and take advantage of the opportunity.

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