May 22, 2012

fourth time loss of Sony

fourth time loss of SonyAccording to news earlier, Sony Company has reported a loss for a fourth consecutive quarter, hit by slow mobile handset sales, but has narrowed its full year loss forecast. They suffered an operating loss of 32.6bn yen in the three months to September, from a profit of 11.05bn yen a year earlier. However it has now cut its operating loss forecast to 60bn yen from 110bn yen for the year ending March 2010.

Sony, the world’s second largest LCD TV maker, recently cut the sales price of its PlayStation 3 games console. Kazutaka Oshima, of Ratuken Investment Management in Tokyo said that the outlook looks a bit brighter, but they need to watch whether its semiconductor business will pick up. And, he feels positive about its outlook as Sony managed to narrow down its losses despite the yen’s strength.

Still Sony’s mobile phone joint venture with Sweden’s Ericsson has seen a recent decline in sales, which some analysts put down to its lack of a strong smartphone handset to rival Apple’s iPhone and Research in Motion’s Blackberry.

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