Key skills for marketers in the 21st century, which we have now cautiously embarked upon, conjures up images of great technological advances, of a world utterly transformed, a world perhaps ultimately dominated by Artificial Intelligence. This book thankfully does not indulge in the whole “what might be” debate, but instead sensibly takes a long hard look at where marketing stands today, setting out the key skills marketers must master... 

o Take stock. Assess where you are – financially speaking – right now. What is your current income? What are your current expenses? What assets do you currently have and what, if any, debt? This information is imperative for mapping out your financial future, as you won’t know where to go if you don’t know where you are. o Dig deeper. Next, attempt to identify income-generating opportunities and potential risks you may face. How can...